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Yearly Archives: 2012

How to deal with the non-paying client

When we ask private practitioners about their least favourite task, they nearly always say the same thing: “chasing unpaid bills”. It’s one of the pitfalls of sending invoices, and is one reason why some practitioners prefer to ask for money … Continue reading

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Does your website comply with the cookie law?

In May last year, the Information Commissioner’s Office (ICO) released some updated guidance regarding the EU’s ePrivacy Directive on how consumer data is stored, otherwise known as the ‘cookie law’. Around the same time, the BBC announced that thousands of … Continue reading

Filed under: Administration, Marketing 1 Comment

Should you be using social media to market your practice?

In a word: ‘yes’. Modern social media platforms like Twitter, Facebook, Google+ and LinkedIn have fast become focal points for online conversation. More than that, they have evolved into ‘recommendation engines’, the digital equivalent of word-of-mouth. Typically, when people want … Continue reading

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The 10-step guide to marketing your therapy business

If you haven’t started marketing your private practice yet or don’t know how to get started, here’s our 10-step guide to dipping your toes into marketing waters. Understand who you’re providing services to. In business terms, you need to identify … Continue reading

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What will you name your private practice?

One of the first things you need to do when setting up your private practice is to give it a name. Sounds easy, doesn’t it – but it can be very difficult. For example, should you trade under your own … Continue reading

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Five time management tips for private practitioners

Running your own practice can be overwhelming. Administration, marketing, finance, CPD…and then you’ve got to fit in seeing your clients! If you’re struggling with a mountain of paperwork, if you find yourself burning the midnight oil, or if you’re getting … Continue reading

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Keep yourself safe

We have just heard about a low-cost service offered by Bristol City Council that is applicable to all UK practitioners. It might be of interest if you’ve ever felt at risk, either from your clients or simply because you work … Continue reading

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Health and safety advice for the private practitioner

Health and safety is a key consideration for the private practitioner. Firstly – as a business, you will need to comply with health and safety law. It doesn’t matter if you’re a sole trader or an employer, and whether you … Continue reading

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Why approaching a GP is NOT always the best way to attract new business

By far the biggest issue for small private practices is marketing. Once you’ve established some initial contacts and worked with a client or two, you’ll probably find yourself asking these familiar questions:   Where do I get new business from? … Continue reading

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