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Monthly Archives: November 2012

Should you be using social media to market your practice?

In a word: ‘yes’. Modern social media platforms like Twitter, Facebook, Google+ and LinkedIn have fast become focal points for online conversation. More than that, they have evolved into ‘recommendation engines’, the digital equivalent of word-of-mouth. Typically, when people want … Continue reading

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The 10-step guide to marketing your therapy business

If you haven’t started marketing your private practice yet or don’t know how to get started, here’s our 10-step guide to dipping your toes into marketing waters. Understand who you’re providing services to. In business terms, you need to identify … Continue reading

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What will you name your private practice?

One of the first things you need to do when setting up your private practice is to give it a name. Sounds easy, doesn’t it – but it can be very difficult. For example, should you trade under your own … Continue reading

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