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Crucial things you should know when setting-up a blog

A study done by GrowthBadger in 2019 shows that two-thirds of all the bloggers do it to make money. Starting a blog can be a great way to share your Private Practice Therapy expertise and generate an online income in the process.

There are several things you need to consider if you want to make extra money through blogging or even turn your therapy blog into a full-time revenue stream. This article takes you through the things to consider when starting a blog.

 

Decide between a self-hosted blog and free blog hosting
Choosing a host is a big decision for a blogger. Hosting is the component that brings your blog to existence; it links your blog to the live internet and stores all your assets, including data, images and content. You will need to pick between a self-hosted blog or a free blog hosting for your configuration.

A self-hosted blog charges a fee to host your blog within an already built hosting environment. The environment gives you a larger bandwidth, customer service and technical support, monetisation opportunities, customisation options, site security and many more benefits. It provides you with a standalone domain so it will be easier to remember your domain name. A self-hosted blog is ideal for professional bloggers.

There are many free blog hosting options bloggers can choose from in the market. Some of them include WordPress, Weebly, Wix and many more. These sites offer a blogger a cost-efficient way to launch a blog. It provides an already existing content management system and developed templates. However, these platforms have a number of limitations. For example, WordPress forbids the running of sponsored or paid posts.

Getting traffic
Traffic is imperative if you aim to make extra money through blogging. It is what maintains the productivity of your blog. For professional bloggers, traffic is the difference between identifying and winning new business opportunities, and losing potential customers. Without traffic, ads will not display and this will affect your bottom line.

Quality content generates traffic. It is better to develop few and quality content than numerous content but of low quality. Find out what type of content works for your niche by conducting comprehensive research. Building a natural following on social media is also a great way to generate traffic. Begin with a single social media platform then build up as your blog grows. Guest posting, advertisements and sponsorships are other ways to generate traffic.

Discover the benefits of Internal linking
Internal linking is not only important for SEO, but it also helps readers navigate around your blog efficiently. Through internal links, readers will be able to read old content. When you have a post that ranks highly in the search engines and got many backlinks, the internal links from that post will help boost rankings of the linked pages.

Build links to improve your rankings
Backlinks to your websites are one of the strongest indicators for ranking a site. It takes a lot of work to build links, but it is not difficult. You will need to target your content to people who can provide links, network and build strong relationships. People are more likely to link to high-quality content so focus on the quality of your work, ensure your content targets people you want links from and reach out to people who linked with you in your own content.

Quality images keep your readers on the page much longer, helps them digest information, eases their reading experience and increases backlinks. A picture is eye-catching and one image can generate so many links. To generate backlinks, create shareable images, create stock photos for ultimate sharing, produce relevant and entertaining charts, infographics and statistics, and capitalise on memes.

Pay attention to your blogs load time
Your blogs page load time is essential; readers hate slow-loading pages, and Google also use load times as a ranking factor in its search results. It is therefore beneficial to improve your blogs load time mainly because most readers use mobile devices to browse. Research done by Pingdom shows that as your load times increases, the percentage of people who leave your page without visiting a second page increases.

Optimising your images, picking a faster host and using caching plugin are some of the ways you can speed up your page. The performance of your page needs to be at its optimum from the day you launch your website; as soon as you start your blog optimise it to achieve the best results.

Blogging looks like a simple thing to do, but there is so much that goes into starting a successful blog. It requires learning new things continuously.  I hope this article aids your therapy blogging journey.

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