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PSYCHOLOGY IN THE PUB: The impact of digital advertising and marketing of food on children’s eating behaviour

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Obesogenic food environments’ are considered to be a key driver of increasing childhood obesity globally. The promotional strategies used in the marketing of unhealthy foods significantly contribute to these environments and substantial evidence demonstrates the impact on children’s dietary health. Digital marketing offers food companies new ways to reach children, which are difficult to monitor and the effects challenging to quantify. Children are active on social media, despite most platforms requiring users to be a minimum of 13 years.

YouTube is the most popular online destination with children between 8 and 15 years. Many children watch YouTube video bloggers (YouTubers) who regularly post videos of themselves online. Some of the more popular YouTubers have millions of subscribers who are reported to trust and value YouTubers opinions on products featured in their content. The persuasive influence YouTubers may have over their subscribers is being harnessed by food companies to promote their products, a technique known as influencer marketing.

This talk will discuss the nature and extent of influencer marketing of unhealthy products on social media, and the impact on children’s eating behaviour.

Location Manchester
Category Talking Therapies
Details of Event
Start date 03 Dec 2019
Start time 6:30pm
Venue Address Rain Bar, 80 Great Bridgewater Street, Manchester, M1 5JG
Cost
Description Free
About
Organiser BPS
Speaker Anna Coates
Website https://www.bps.org.uk/events/psychology-pub-impact-digital-advertising-and-marketing-food-childrens-eating-behaviour
Contact No. 0116 252 9515
Email MemberNetworkServices@bps.org.uk
Keywords Child, Counselling, Health, Psychology, Psychotherapy, Therapy
Regions North West