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SEO - a guide for beginners

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How every small therapy business can benefit from SEO

As with any business, all of our clients want their website to feature on Page 1 of Googleand other search engines,for certain services or locations. For this we use organic Search Engine Optimisation, better known as SEO.

So,what Is SEO?

SEO is a marketing method that helps potential clients to find your website on Google and other search engines. When someone carries out a common search such as ‘psychotherapist Leeds’ or ‘osteopath in Bristol’, lots of results appear – on lots of pages. Unfortunately, there’s every chance that your website won’t appear on page 1 of the search results. If this is the case, it’s highly unlikely that whoever carried out the search will find you.

Do I need SEO?

Over 92% of UK adults now use the internet to find products and services every day. So, while traditional marketing methods such as leaflets do have some value, it’s important to make sure that your website has the best possible chance of being found.

What happens if I don’t use SEO?

You’ll make your competitors very happy. They will receive enquiries from potential clients in your area, looking for the service that you provide.And, much of the time and effort that you put into building your website will go to waste.

How does SEO work?

There are 2 main elements to SEO – search words (keywords or search terms) and web links (backlinks or mutual links).

When someone types, for example, “sports massage bath” in to Google, it shows all the websites that contain these search words.

So, if you offer sports massage in Bath, you will need the search words associated withsports massage therapists in Bathadded to the text on your website.The Private Practice Hub has more information about keywords here.

As well as containing the right keywords, the text on your website should be clear and concise, offering benefit to the reader. If possible you should try to update your website regularly, and then Google will know that your site is current and relevant.

So, if a number of similar websites contain the same keywords, how does Google decide which website to put on Page 1 and which goes on Page 5 or 6?

Google and other search engines look at how many links you have with other websites. Links must be relevant, and with good quality websites.

Based on the number of links, they give you a score which tells them what page your website should be on.

A website with hundreds of links will appear on Page 1 whilst a website with no links will appear on the last page where no customer will ever find them.

A backlink campaign adds quality links from (and often to) your website in an ethical way that boosts your standing on Google and other search engines.

How much does SEO cost?

Genuine SEO services that really work normally cost between £150- £450 per month, depending on the service provider.