People remember 70% of what they see and hear, but only 30% of what they see alone.
If you are not already using video as a marketing tool on your practice’s website, then you should be. YouTube has over a billion users, which is almost a third of all people on the internet, and consumers who watch a video are almost twice as likely to make a purchase than those who don’t. In 2017 video content is not only desirable but expected, and has the potential to increase traffic to your website by up to 55%.
Getting to know you and your services
Apart from entertaining your website visitors, videos give you an opportunity to explain the different methods of therapy and services you offer in a way that is much more people-friendly than relying on text alone. If your service is unique or not well-known, a short video about it will help your audience understand it far more easily. You could even star in your film, giving viewers an insight into who you are and what it would be like to have a one-to-one session with you, which is particularly valuable if you offer online therapy. One thing to remember is that potential clients may not be inclined to work hard to understand the benefits of your service. A video will minimise the effort required of them and can lead to increased conversions of up to 800%.
It’s a no-brainer really. A well-made, engaging video will encourage visitors to spend more time on your website. As a result, they will be more likely to interact positively with your site. This could mean more interest, more recommendations and more bookings. Keep in mind that the 20 most viral advertising campaigns of 2016 all included a video and their results were rather impressive, with each one being shared more than 544,000 times.
What about the budget?
But before you worry that your practice doesn’t have the budget of John Lewis or Facebook, it doesn’t matter. In fact, creating a video for your website doesn’t have to be expensive at all. Depending on your skill with a camera and video editing programmes, you may be able to shoot it relatively quickly and at little cost to your practice. If you want something a bit more professional, there are plenty of companies that offer this type of service and cater to a range of budgets.
Make the most of your video with great marketing
Once you are happy with the look and sound of your video, don’t forget to put just as much effort into the marketing. As important as they are for your business, videos are useless if nobody sees them. Fortunately, they are perfect for promoting across your social media platforms, so make sure you share it widely as well as uploading it to your practice’s website.
If you do this well, engaged viewers may increase your reach by sharing it online with their friends and family, opening up an even wider audience for your brand. But even more crucial, your website visitors will be able to see what you’re like, how you sound and get an idea of what your treatments would be like, while you get the chance to really explain to them what you do and how you can help.
Valuable to you and potential clients, currently being offered at a greatly reduced rate and extremely useful, the benefits of using professional video for your practice’s website are quite clear. So, what are you waiting for? Get started.